Plymouth and Walsall recognised for Family Excellence
The determined efforts to make Home Park and the Banks’ Stadium exciting and welcoming destinations for families have been recognised by the EFL for the 2016/17 season.
Plymouth Argyle and Walsall have been added to the list of winners of the EFL’s Family Excellence Award, bringing the total number of clubs receiving the recommendation this season to a record-high of 53.
The Family Excellence Awards is an ongoing programme aimed at using the experiences and perceptions of genuine football-loving families to help clubs develop strategies to attract and retain younger supporters.
The detailed ‘snapshots’ provided by families who visit our 72 clubs are designed to enable clubs to see match day experiences through the eyes of a genuine family, helping clubs to improve fan experience and attract more families to their matches.
The decision to grant both clubs the Award follows an additional review of the original applications, in line with the Award’s independent judging process and established criteria. Judges were impressed by Plymouth’s dedication to family engagement with the visiting family enjoying their vibrant Family Zone (complete with table football, games consoles and ping pong tables) and adjoining Family Room, a positive refreshments experience, really active Mascot and a noticeably family-friendly atmosphere within the stadium.
Rick Cowdery, Plymouth Argyle’s Head Communications, said: “We are delighted that the EFL have awarded Argyle Family Excellence status for the 2016-17 season.
“The EFL Family Excellence Award provides clubs with a standard to which to aspire and we pride ourselves on being a club at the heart of its community with its community at heart.
“We strive to make Home Park a welcoming, friendly and innovative environment, from our regular Match-Day Magic events in the award-winning Family Zone for All to a complete takeover of one game every season by the local Devon Junior and Minor Football League.”
Similarly the family visiting Walsall picked out numerous positives such as their enjoyable Family Fun Day and Family room, unique family area decoration, friendly club staff, a family-oriented and engaging matchday programme, a memorable refreshments experience, with the judges pointing to plenty of entertainment for children stretching beyond the ninety minutes of football.
Walsall’s Director & Club Secretary, Daniel Mole, said: “We are delighted to receive the EFL’s Family Excellence Award. Here at Walsall Football Club we pride ourselves on the role we play within the community and have worked hard to create a positive, family-orientated matchday experience.
“Offering free football to all under-18’s has been instrumental in our strategy to attract more and more families to the Banks’s Stadium. We are working hard over the summer months to continue to improve our matchday offering and are excited about a number of initiatives we are looking to implement that will help us maintain this Award.”
The EFL recently announced its Family Excellence Awards winners for 2016/17.